How an E-commerce Aggregator Cut Logistics Costs by 28% with Shiplystic
The Challenge
- High logistics costs eating into aggregator margins
- Sellers forced to manually choose couriers and book shipments
- Inconsistent delivery timelines damaging platform credibility
- Lack of consolidated tracking for customers
- Poor seller retention due to logistics inefficiencies
Objectives
- Centralize courier selection and bookings for all sellers
- Lower shipping costs through volume-based optimization
- Improve delivery timelines and SLA compliance
- Provide customers with single-window tracking experience
- Enhance seller satisfaction and platform stickiness
Shiplystic Solution
- Unified Courier Aggregation: Integrated 10+ courier partners, auto-allocated based on pricing, SLA, and pin-code performance
- Seller Portal Integration: Plugged Shiplystic into ShopHub’s seller dashboard for seamless booking, label printing, and tracking
- Customer-Facing Tracking: Branded tracking page ensuring uniform visibility regardless of courier
- Smart Cost Optimization: AI-based rate engine selecting the cheapest reliable courier per shipment
- Analytics for Sellers & Admin: Seller dashboards for order status, RTO analytics, SLA metrics; Admin dashboards for courier performance, delivery costs, and seller-level insights
Results Delivered
| Metric | Before Shiplystic | After Shiplystic | % Change |
|---|---|---|---|
| Logistics Cost/Order | ₹82 | ₹59 | ⬇ 28% |
| Seller Retention Rate | 64% | 87% | ⬆ 23% |
| Delivery SLA Compliance | 71% | 93% | ⬆ 22% |
| Customer Support Tickets | 5,100/month | 1,900/month | ⬇ 63% |
| Platform NPS | 6.4 | 8.9 | ⬆ 39% |
Client Testimonial
“Shiplystic gave us the missing backbone. Our sellers now trust us because their logistics are
smooth, transparent, and cheaper. Customers see us as reliable, and our retention shot up. It’s been
transformative.”
— Ankit Shah, Founder – ShopHub Aggregators
Takeaways
- For aggregators, logistics is as important as seller onboarding
- Centralized courier optimization reduces costs and builds long-term seller loyalty
- Customer trust grows when post-purchase experience is seamless and branded