How a Courier Startup Scaled 4X in 12 Months with Shiplystic’s White-Labeled CMS
The Challenge
- Manual booking and assignment processes
- No digital portal for clients or customers
- Lack of tracking and shipment visibility
- Difficulty in onboarding corporate clients due to absence of SLA-backed system
- Limited growth due to poor tech credibility
Objectives
- Deploy a white-labeled, branded CMS to appear enterprise-ready
- Offer digital portals for customers, agents, and admins
- Provide SLA-backed delivery management and live tracking
- Automate operations for scalability without proportional headcount growth
- Position SwiftGo as a professional courier brand in their region
Shiplystic Solution
- White-Labeled CMS: SwiftGo-branded courier management platform (web + mobile) covering bookings, tracking, and billing
- Multi-Portal Access:
- Admin Portal: Order lifecycle, SLA monitoring, courier analytics
- Customer Portal: Shipment booking, pickup requests, live tracking
- Agent App: Route allocation, live delivery updates, digital POD
- SLA & Performance Monitoring: Integrated SLA tracking to improve credibility with corporate clients
- Marketing & Trust Boost: Branded digital communication (emails, SMS, WhatsApp)
- Scale-Ready Infrastructure: System designed to handle 10X growth
Results Delivered (Within 12 Months)
| Metric | At Onboarding | After 12 Months | Growth |
|---|---|---|---|
| Monthly Shipments | ~800 | 3,250 | ⬆ 4.06X |
| Delivery SLA Compliance | 58% | 92% | ⬆ 34% |
| Corporate Clients | 0 | 18 | 🚀 |
| Customer Satisfaction | 3.1 / 5 | 4.7 / 5 | ⬆ 52% |
| Operational Staff | 8 | 11 | +3 only |
Client Testimonial
“Without Shiplystic, we’d still be running like a small-time courier. With their white-labeled
CMS, we look and operate like a national brand. Clients trust us, agents love the app, and customers
finally see us as reliable.”
— Ravi Sharma, Founder – SwiftGo Couriers
Takeaways
- Startups don’t need to build tech — they need to adopt proven tech fast
- White-labeled systems help startups appear enterprise-ready from Day 1
- Scalability is about automation, not headcount
