How a D2C Fashion Brand Reduced Delivery Failures by 63% Using Shiplystic
The Challenge
- Delivery partner delays due to inconsistent performance
- Manual courier selection resulting in SLA breaches
- Poor post-purchase visibility for customers
- High customer support load for tracking & delivery issues
- Abandoned carts due to unclear delivery promises
Objectives
- Integrate multiple courier partners into a unified platform
- Use real-time delivery intelligence to auto-select carriers
- Improve first-attempt delivery success and reduce returns
- Offer consistent delivery tracking and communication
- Reduce customer support dependency post-order
Shiplystic Solution
- Multi-Courier Aggregation: Integrated 12+ national and regional courier services with fallback logic and real-time cost-SLA comparison.
- Smart Carrier Selection Engine: Algorithm selects best courier for every pin code based on historical performance and SLA compliance.
- Customer Experience Layer: Branded, mobile-responsive tracking page with proactive WhatsApp notifications and NPS collection post-delivery.
- Shopify Plugin: Plug-and-play integration with WearWell’s Shopify store for seamless order ingestion and automatic courier assignment.
- Delivery Intelligence Dashboard: Daily courier performance scoring, SLA breach heatmaps, and delivery funnel visibility.
Results Delivered
| Metric | Before Shiplystic | After Shiplystic | % Change |
|---|---|---|---|
| Delivery Failures | 1,650/month | 610/month | ⬇ 63% |
| Support Tickets (Delivery-related) | 4,200/month | 1,100/month | ⬇ 74% |
| Average Delivery Time | 3.9 Days | 2.4 Days | ⬇ 38% |
| Repeat Purchase Rate | 24% | 36% | ⬆ 50% |
| Cart Abandonment Rate | 52% | 34% | ⬇ 35% |
Client Testimonial
“What Shiplystic did for us in 6 weeks was beyond impressive. Our post-order NPS jumped, returns
dropped, and our customer support team finally got their weekends back! For D2C brands, it’s a
game-changer.”
— Sneha Kulkarni, Co-founder – WearWell
Takeaways
- D2C is won or lost at the last mile.
- A multi-courier strategy is only effective when managed by smart, automated systems.
- Customer delight isn’t just about faster delivery — it’s about consistent communication and visibility.
